DP World
DP World is a global leader in port operations and logistics, facilitating international trade through its extensive network. Specialising in container handling and freight logistics, DP World optimizes the global supply chain with strategic contributions. Recognized for efficiency and innovation, the company plays a crucial role in shaping the movement of goods worldwide.
01
Problem Statement
DP World project grapples with cross-platform utilisation issues, causing user experience inconsistencies. User research mapping lacks standardisation, affecting product alignment. Strategic planning for future expansions needs improvement. Design proposal lacks a systematic process, leading to misalignment with the established system.
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Business Goals
1) Enhance Cross-Platform Consistency
Resolve cross-platform utilisation issues to ensure a cohesive and consistent user experience across all systems.
2) Standardise User Research Mapping
Implement a standardised approach to user research mapping for a more comprehensive understanding of user needs, preferences, and behaviours.
3) Optimize Strategic Planning for Expansions
Strategic planning to facilitate seamless future expansions and growth opportunities within the product.
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Impact
The new design system and flows not only reduced the time taken to complete a task by 35% for all users but also addressed the inconsistency throughout the screens, resulting in an improved conversion rate.