Landing Page for Raj Shamani Live Investment Event
Personal Project
Landing Page for an upcoming event by the host of the Figuring Out with Raj Shamani podcast. A compelling webpage that promotes the event and entices attendees to register.
01
Context
Inspired by Raj’s podcast, I am designing a Landing Page for his upcoming event focused on helping younger audiences navigate investments.
The podcast host is known for in-depth discussions on investment strategies and financial planning, featuring successful industry guests who break down complex concepts and provide valuable insights to the audience.
02
Visual Direction
I began by exploring colours from Raj’s existing website. However, I realized that the landing page needed to connect with a younger audience, as discussed by Raj in his podcast with Ranveer. In that podcast, he emphasized the importance of user experience, which is a by-product of understanding the product and the audience. With this in mind, I took a leap of faith and explored a trendy colour palette that would balance the importance of the content with visual appeal.
I explored current UI trends such as gradient overlays, bold typography, and contrasting colours to create a modern and visually striking design that would capture the attention of the younger audience.
04
Learning
Designing with a user-centric mindset is crucial for creating effective and engaging experiences.
Through the process of multiple iterations and refinement, I realised the value of continuously gathering feedback, testing ideas, and making improvements.
The AR experiments using Adobe Aero showcased the potential of new technologies and sparked creativity in pushing the boundaries of design.
